Comparing the Generations

In various Building Industry functions, I keep hearing about how the Millennials and the Boomer Generations represent the largest customer opportunities for the future and how people are targeting efforts in their direction. (Indeed, our friends at McMillan in San Diego, CA have an upcoming community named Millenia. How’s that for targeting?)

As understanding generational influences is part of understanding our customers, I want to share a great interactive tool I found  at Pew Internet that provides a good definition of US Generations as well as an interactive tool comparing generations from today’s point of view as well as from the perspective of being 18-28 years old.

In understanding the differences in the generations it is important to Continue reading

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Boomers and social networks…

Recently, I needed to understand the scope of social media use by generation. Given the broad definition of  social media (social networks, blogs, collaboration tools, wiki, video/image sharing and so much more),  the focus was narrowed to social networks. Social networks are online communities such as Facebook, LinkedIn, Twitter, MySpace, Ning niche networks, etc..  

The suspicion was that Boomers would not be participating on social networks in a substantial way. Wrong.    Continue reading