In various Building Industry functions, I keep hearing about how the Millennials and the Boomer Generations represent the largest customer opportunities for the future and how people are targeting efforts in their direction. (Indeed, our friends at McMillan in San Diego, CA have an upcoming community named Millenia. How’s that for targeting?)
As understanding generational influences is part of understanding our customers, I want to share a great interactive tool I found at Pew Internet that provides a good definition of US Generations as well as an interactive tool comparing generations from today’s point of view as well as from the perspective of being 18-28 years old.
In understanding the differences in the generations it is important to Continue reading