homebuilders are getting social…

Last time, we discussed how people use social media channels in real life …AND that by “going with” the culture & purpose of each channel, companies can build valuable relationships, brand equity and ultimately revenue.  (click graphic to enlarge)

The following builds on that concept. Enjoy!   ———

Below are a few of the brands in real estate that really “get social media” and why they are so engaging.  (To find these inspiring examples, the following were reviewed:  public builders, 2010 JD Powers listed builders for Southern California and their top regional builders and more.)

some social homebuilders…

LENNAR (National) – Hard to imagine that anyone would deny that Lennar leads in social media for this category. Over 87,000 people ‘Like’ them on Facebook and 94,000 follow on Twitter. However, that’s not why the nation’s 3rd largest homebuilder is listed here (but it sure doesn’t hurt!)

Responsive.  Be polite and even gracious. With 94K Twitter followers, Continue reading

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