brand strategy inspirations from a master – Coca-Cola

~hello…this blog has moved over to the new HM-2 website…here.

Sharing marketing best practices & insights with the recovering real estate industry and beyond. Below for your enjoyment and inspiration are two videos by the global leader in the beverage category. 

Here Jonathan Mildenhall, Vice-President, Global Advertising Strategy & Creative Excellence at The Coca-Cola Company explains how “Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to people’s lives.” 

I believe the videos outline brilliantly how Coca-Cola will move from “Creative Excellence” to “Content Excellence.”

Also, the fact that Coke has lifted back the curtain on their long term brand strategy via YouTube shows that they mean it & their efforts are already underway.

coca-cola’s Content 2020 

why share this?

  • to say “marketing is now content-driven”. This 125 year old icon is dealing with it and so can you.
  • to show how ‘brand strategy’ starts with a greater meaning and embraces business objectives. These aren’t just buzz words – it is a valid business concept.
  • to inspire you in innovation that embraces market trends; moves beyond formulaic approaches; and makes your brand increasingly relevant and interesting.

Thanks so much for stopping by and I’d love to hear what you think. Comment here or give me a shout on Twitter at @HollyHM2.  

As always – if you enjoyed this post – please share! Until next time – Cheers ;)

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